NOA – International Film Marketing

Marketing & Financing Services / Courses & Workshops


Helping International Filmmakers to Succeed Worldwide

Films


Tikkun Ha-Lamed of the Ha’Ari Hakadosh

An inspiring & spiritual journey throughout Israel revealing for the first time Kabbalah secrets, profound insights and the fascinating story of the Rabbi Admor of Sitre Haim

Learn More

The Driving Spirit

A documentary feature unveiling the fascinating story of the renewed Jewish settlement in Judea and Samaria.

Learn More

Almost Famous

A contemporary, relevant & universal teen drama which faithfully describes the world of teenagers today

Learn More

Operation Egg

An adventure comedy for the whole family

Learn More

Little Heroes

Four Israeli kids embark on a courageous journey to rescue the lives of two injured teenagers. The Israeli STAND BY ME

Learn More

I am Bialik

A mockumentary about Bialik's illegal descendant

Learn More

Eyes Wide Open

A homosexual love story set in the Ultra Ortodox Jewish community in Jerusalem.

Learn More

NOA - International Film Marketing

Filmmakers List

Arie Yeger


An innovative content creator in the fields of Cinema, TV series and formats.

MA in Journalism & Communication from the Hebrew University, Jerusalem.

Background in managing advertising campaigns.

An esteemed government employee for over a decade.

Mr. Yeger has developed two innovative multi-platform formats and one original TV series, all with international appeal.

Mr. Yeger is currently developing a unique action adventure global blockbuster. It is an internationally inspiring & realistic feature incorporating cutting-edge science, technology, philosophy and Kabbalah, in the spirit of THE DA VINCI CODE, ARMAGEDDON and INDEPENDENCE DAY.
Arie Yeger

Orly Rubinshtein-Catsap


An experienced writer of screenplays, theatre plays & books


Screenplays – Fiction Features & Short Films 

2018   HILDE & FRIEDA script for a fiction feature with international appeal
 
2018   HOT BOTTLE, script for a short film. Director: Arkady Ostrovsky
 
2015    SAND BIRDS, 90 minutes, drama. Director & Co-Scriptwriter: Amir Wolf. Producers: Michael
Sharfshtien, Moshe Edery, Oudi Recanati, Len Blavatnik . Development & Production Grant
from the Cinema Project, the Yehoshua Rabinovich Foundation for the Arts
Screened commercially in Israel
 
  Theatre Plays
 
  2005-2001  A CLEAN & TIDY WOMAN WANTED, comedy. Director: Roy Horowitz, the Mara Theatre, Kiryat Shmona
 
  2008-2010    TANYA, A NEW IMMIGRANT, drama. Director: Noya Lancet, Beit Lessin Theatre.
 
  2008  PEOPLE HAVE GIVEN UP ON HER A LONG TIME AGO, First Prize in the Opening
Stage, Theatre Plays Competition, Beit Lessin Theater

2007      HER SKELETONS, Reading Festival, Tzavta Theatre
 
2006      THE JOURNEYS OF NOA MOALEM, Reading Festival, Tzavta Theatre
 
 
  Books

 2016   SOMEONE ELSE’S SECRET, children’s book, the second in a series. Publisher: Hakibbutz Hameuchad. Editor: Yona Tepper  

2011-2013   BECAUSE OF THE QUARREL, children’s book, the first in a series. Publisher: Hakibbutz Hameuchad. Editor: Yona Tepper.            
 

 Additional Experience

2018-1994 – A teacher and lecturer of writing prose and memoirs
 
 
 Education

BA in Hebrew Literature, Bar Ilan University, Israel


 Orly Rubinshtein-Catsap

Menora Hazani


Mrs. Menora Hazani is one of the few female artists and filmmakers residing in Judea and Samaria. She is religious woman with six blessed kids, who determinately creates documentaries against all odds. Her films portray the human spirit motivating people to change and create a new reality. She unfolds the stories of the Jewish settlers, who are known all over the world through discerning news reports, but their own unique point of view is rarely heard or understood. Hence, she often spotlights people in the cultural and geographical periphery and offers them a rare chance to finally be seen and heard.  


THE DRIVING SPIRIT, 2018, 91 minutes, documentary. Director, screenwriter & producer. A documentary feature unveiling the fascinating story of the renewed Jewish settlement in Judea and Samaria.
This is Menora’s first feature-length documentary.

Current Affair Programs, 2013-2018, Channel 20, Israel. Editor

Orot Jewish Internet TV, 2010. Director

ARISE FROM THE DUST, 2007, 55 minutes, documentary. Commissioned and broadcasted on Channel 10, Israel. Also broadcasted on Channel 20, Israel. Director, screenwriter & producer. An emotional outlook on the Jewish eviction from Homesh, and the consequent heartbreak of the Jewish religious population.
 
 THE SKIES ARE CLOSER IN HOMESH, 2004, 53 minutes, documentary. Director & DOP. Unveiling the first year of a young religious couple in the beautiful but secluded settlement of Homesh, in the North of the Shomron in the background of the Second Palestinian uprising.  Received the grant in the “The Setters Film” Track from the New Fund for Cinema & Television, Israel.  Broadcasted on Channel 2, Israel. Screened in the prestigious DocAviv Documentary Film Festival, Washington International Film Festival, and in cinematheques and dozens of screenings throughout Israel.
Menora Hazani

Zlila Helman


Zlila Helman is an active female Israeli documentary filmmaker and journalist.
She is the director, cinematographer and producer of her documentary works.
Her academic background is in history, especially in Middle Eastern Affairs and the History of the Jewish Nation, and also in Social Work. The combination of these two fields helps her to observe varied societies, cultures and identities, from a critical point of view. Her aim is to inspire the audience to think and ask questions, and to strive to a better world.
She is especially interested in the unique stories and special relations between people from all over the world. She focuses on significant cultural issues that bring to light the positive sides of people - no matter where they come from.
Longing for Roots, short documentary film, 10 minutes.
Girls Soccer beyond Borders, short documentary film, 4 minutes.
Searching for the Meaning of Life, short documentary film, 6 minutes.
We Have a Dream: Women’s Hopes & Conflicts, short documentary film, 6 minutes.
Israelis & German in the Labyrinth of Reconciliation, short documentary film, 7 minutes.
The Invisibles: Lost in Berlin, short documentary film, 4 minutes.
Zlila Helman

Moshe Alafi


Producer, director and creator for over 27 years in a wide range of film, TV and theatre productions. Moshe Alafi has made over 50 documentaries, 15 feature movies, over 20 theatre shows and over 10 festival productions. He also produces multimedia shows, conventions, conferences and special events.

 He is a member of the Documentary Filmmakers' Forum, Israeli Film and Television Academy and Israel Film and TV Producers Association.

Mr. Alafi is also a journalist and senior lecturer at Ma'aleh School of Television, Film and the Arts in Jerusalem. He also teaches in the Education Channel training courses, school teachers and young women in their national service.

Producer:

Uman, Story of a Journey – the pilgrimage to Rabbi Nachman’s grave at Uman, the Ukraine. For Keshet Broadcasting, 30 min.

Zorach: Holocaust Refugee and Survivor – for Channel 1. Filmed in Israel, Germany, Poland, Lithuania, Belarus, China, Japan and the USA. Channel 1, 60 min. Assisted by the Ministry of Education.

One of the Lamed-Vav – dramatic documentary on Rabbi Aryeh Levin, “father of the prisoners.” Produced in collaboration with the Israel Broadcasting Authority, 60 min. Broadcasted in Israel, USA, France and Holland. Funded by the Israeli Ministry of Defense and Ministry of Education, Israel’s Film Fund, the Gesher Multicultural Film Fund, and private sponsors.

When Dudu Met Aryeh– documentary for Keshet Broadcasting, 55 min. Follows the journey of Dudu Topaz and Aryeh Deri to Uman for Rosh Hashanah.

My Inheritances – Saga of the Kapah family and the Yemenite ethnic group. 60 min. Second Broadcast Authority – Reshet; Avi Chai Foundation, New Fund for Cinema and Television.

Hothouse – The story of Ronit Balaban, who deals alone with the destruction of her home due to the disengagement from Gush Katif. Broadcasted on Reshet TV (Hebrew and English)

Ayin Tova- Documentary about Bedouin women in the Negev Wilderness in the South of Israel.

Everything is Judged- Satire TV series. Broadcasted on Channel 1, Israel.

Hyssop and Coca Bar – Arabic series promoting the preservation of nature

Red Sea the End – a documentary on the destruction of the gulf of Eilat, from a human perspective. Funded by NFCT- the New Israel Fund for Cinema & TV, Channel 8 and the Israeli Movie Channel. 30 min.

Mr. Cohen and Mister Cohen – American/Israeli community collaboration for the Government Publicity Bureau and the Jewish Agency. 3 puppet animation films, 12 min. each.

Shake Yourself Off – The life story of the members of the unique Samarian community of the settlement Homesh until the evacuation in 2006. Documentary, 60 min. Channel 10. (Hebrew and English)

Communities in a New Light- Documentary series about 7 Jewish communities all over the world. Broadcasted on Channel 1 Israel

Hidden Genes- Drama


Director and Producer:

Naf – A Street Kid – Documentary on Jerusalem street kids. Second Authority for Television and Radio. Festivals: Jerusalem, Italy, Germany, Prague, China. 80 min. Hebrew, English, French, Arabic. More than 150 screenings in
Israel.
In Good Hands, a docudrama for Hevra Kadisha

From the Ends of the Earth I Call to You – Documentary on the journey of Breslev Hassidim to Uman – 50

Credo – a documentary on the subject of values, 40 min.

Gmilut Hesed Shel Emet, a documentary for Hevra Kadisha.
 
Executive Producer:

Real Miracles – a docudrama for Telad and Paramount Films, 52 min.

Today I Am a Man – Sheba Productions, produced and directed by Micha Shagrir.

Three documentary episodes on Rabbi Kahane and the right wing – directed by Danny Siton for Keshet Broadcasting, in collaboration with foreign television channels.

60Short films for the Lexicon website of Jewish Culture – produced 2006-2008

A Question of Life and Death- Documentary, a new perspective on the Holocaust
Moshe Alafi

Online Courses


Show Me the Money


Show Me the Money
יוצרים בפועל  -    Show Me the Money

סדנאות לגיוס מימון ושיווק בינלאומי של סרטים
המעצימות את היוצרים ומתמקדות בהשגת תוצאות והגעה לקהל בינלאומי


חדשנות -      שילוב של לימוד קבוצתי ואישי
אינטימיות -   עד 3-4 משתתפים
פרקטיות -     פגישה אישית בחינם עם כל יוצר
 
סדנה # 1      הפצה בינלאומית של סרטים קצרים
דגשים לבניית אסטרטגיה שיווקית הכוללת פסטיבלים בינלאומיים המתאימים לסרטים קצרים וסרטי סטודנטים
יצירת חומרים שיווקיים בינלאומיים
הפצה במגוון מדיות
קהל יעד:      יוצרים עם סרט קצר או סרט סטודנטים מוכן


סדנה # 2    הפצה בינלאומית של פיצ'רים עלילתיים
יצירת אסטרטגיית פסטיבלים בינלאומיים המתאימים לז'אנר וקהל היעד של הסרט.
יצירת חומרים שיווקיים בינלאומיים
דרכי איתור ופנייה לסוכני מכירות, מפיצים וקניינים בינלאומיים
קהל יעד:     יוצרים עם פיצ'ר עלילתי מוכן


סדנה #  3    הפצה בינלאומית של סרטים דוקומנטריים
יצירת אסטרטגיית פסטיבלים בינלאומיים
יצירת חומרים שיווקיים בינלאומיים
דרכי איתור ופנייה לסוכני מכירות, מפיצים וקניינים בינלאומיים
קהל יעד:    יוצרים עם סרט דוקומנטרי מוכן


סדנה #  4    פיתוח מיזמים וגיוס הון בינלאומי
הבנת עקרי הסכם קו-פרודוקציה בינלאומי
סקירת קרנות קולנוע מובילות
איתור ופנייה לקרנות ומפיקים בינלאומיים
סקירת מרקטים של קו-פרודוקציות בינלאומיות
קהל יעד:      יוצרים עם תסריט    
 
סדנה # 5 הגשמת תסריטים ברמת הבינלאומית
 מיועדת לתסריטאים ותסריטאיות המפתחים תסריטים באורכים וז'אנרים שונים, הרוצים לפתח את מיזמיהם במטרה להתאימם לקהל בינלאומי, לאתר שותפים פוטנציאלים ברחבי העולם להפקה ובהמשך להפצה גלובלית כדי לפרוץ את גבולות התעשייה בארץ.הסדנאות מעניקות כלים מעשיים וידע רב כדי להגשים תסריטים ולהתחיל בקריירה בינלאומית


היוצר מקבל

2 מפגשים כל אחד באורך שעתיים וחצי
במהלך המפגשים יפורטו שיטות פרקטיות ודרכים ישימות ליצירת תוצאות ממשיות
מפגש שלישי הכולל ייעוץ אישי במשך שעתיים עם כל יוצר  המוקדש לפיתוח וקידום בפועל של המיזם האישי שלו
עדכון ומיתוג החומרים השיווקים של הסרט באנגלית
הייעוץ האישי יקבע באופן פרטני עם כל משתתף
הקורסים והפגישות האישיות יתקיימו בתל אביב
סה"כ 7 שעות לימוד וייעוץ הממוקדים בהשגת תוצאות בפועל    


תאריכי הסדנאות
   
  נובמבר

18.11.18  &   11.11.18      ימי ראשון         18:00-20:30           שיווק בינלאומי של סרטים דוקומנטריים

23.11.18  &   16.11.18       ימי שישי          9:00-11:30           שיווק בינלאומי של סרטים קצרים

20.11.18  &  13.11.18        ימי שלישי        18:00-20:30           הגשמת תסריטים ברמה הבינלאומית


דצמבר

9.12.18  &   2.12.18       ימי ראשון        18:00-20:30        פיתוח מיזמים וגיוס הון בינלאומי

23.12.18 & 16.12.18      ימי ראשון         18:00-20:30        שיווק בינלאומי של פיצ'רים

14.12.18  &   7.12.18       ימי שישי          9:00-11:30        שיווק בינלאומי של סרטים דוקומנטריים

28.12.18  &   21.12.18    ימי שישי          9:00-11:30          שיווק בינלאומי של סרטים קצרים




עלות לכל סדנה בת 7 שעות

מחיר רגיל 1000 ש"ח

לחברי איגודים מקצועיים, חברי אקדמיה וסטודנטים 800 ש"ח
                       
למחיר יתווסף מע"מ
מספר המקומות מוגבל ל- 3-4 משתתפים בכל סדנה

על המרצה

נועה רול- קשרל היא מנכ"לית ומייסדת NOA – International Film Marketing  המשווקת סרטים ישראליים בעולם למעלה מ- 10 שנים  ומייעצת ליוצרים ויזמים בתחומי פיתוח עסקי וגיוס מימון בינלאומי כגון דרכי הגעה לקהל בינלאומי והגדלת רווחים
נועה מעבירה קורסים בנושאי מימון ושיווק סרטים עם טובי המומחים במדיה מסורתית ודיגיטלית ועם שותפים כגון איגוד התסריטאים, איגוד במאי הקולנוע והטלוויזיה, חברת הפרסום העולמית מקאן אריקסון ופי.ווי. סי ישראל

נועה רול-קשרל היא חברת האקדמיה הישראלית לקולנוע וטלויזיה, ובוגרת בית ספר למנהל עסקים בנושא מדיה של האיחוד האירופאי
MEDIA – Business School

IFrame

About


About About
NOA – International Film Marketing has been dedicated to international marketing and      
  distribution of Israeli films for over a decade. Its films have participated in over 60 film festivals
  and have been acquired for theatrical and TV releases worldwide.
 
  NOA is active in training & empowering Israeli and international filmmakers through initiating:
 
  Strategic Consulting – tailored to specific projects.

  Financing & Marketing Courses - taught by prominent experts focusing on short &
  feature films while emphasizing important financial and international topics in varied media   platforms.

  In-Depth Workshops – providing valuable tools such as cross-platform development, crowd
  funding and digital distribution.

  Conferences Focusing on Film, TV & New Media.


  Ms. Noa Cacharel, the founder & CEO of NOA – International Film Marketing, is a graduate of
  MEDIA – Business School for Audiovisual Management which is funded by the European  
  Union.  
 
  Noa Cacharel has actively participated in dozens of international film festivals and is leading
  filmmakers to fulfil their start-up projects in creative, practical and fruitful ways.

Contact


The Binder, the Bound and the Altar


The Binder, the Bound and the Altar
Three religious leaders, a Muslim, a Christian and a Jew who live in the Galilee, Israel, all have a deep and intimate connection to the mythological story of the Binding of Isaac. Each has shared his deepest insights on this tragic narrative with his community and disciples.
This is the moving documentary intertwining three theological and personal odysseys, beginning with a 3800 year old biblical legend and culminating in a timely and relevant manner, capable of touching the heart of every parent and child throughout the world. For centuries these three religious movements have spilled each another's blood, despite the fact that all three foster scholarship, religious rituals and liturgy based on the model of the ideal believer, our father Abraham, who was asked to sacrifice his son as proof of his love and faith in God.
The story’s basic components are identical in all three religious narratives. God demands the sacrifice, the faithful father complies with His command, father and son walk for three days, the son accepts the verdict with love, the knife is raised to slaughter, only to be foiled at the last moment by an angel and finally, a different sacrifice is chosen.
From this point, each of the film's protagonists takes the story's message and factual interpretation to a different place: the duty to offer sacrifices to God, the obligation to die for His glory and the prohibition to kill – "Do not lay a hand on the boy."
We will embark on an exciting journey with these three inspiring religious leaders:
Sheikh Jamal Sawad - Sunni Muslim leader from the village of Ras El Ayin, Galilee. As an only son, Sawad's mother consecrated him to God and up until his later years, he lived the life of a monk.
 
Abuna Attalah Makhouli – a Greek Orthodox priest from the Kafr Yasif village in the Western Galilee. Abuna is true to his own conscience and even stands up against the Greek Orthodox establishment while holding aloft his own banner of education and love. Much like Abraham, he pays a high price for his convictions, to the point of losing his own children.
Rabbi Yehuda Gilad – Dean of the Maale Gilboa Yeshiva and Rabbi of Kibbutz Lavi in the southern Galilee. Rabbi Gilad fights for his own unique approach within the National Religious Zionist stream - "Divine morality and human morality are one and the same – this is what we should learn from the Binding."
Each of these believers is obsessed with the binding in a unique way and each of them makes relentless efforts to disseminate his own understanding of the Binding, at times paying a high price for his path and convictions. We will follow them during their personal journeys and experience the lessons and ideas each of them derives from the religious texts and prayers, while confronting relevant challenges from within their own communities - in the synagogue, mosque and church.
The film unfolds the binding as an epic universal tale. It presents the common denominators and the difference between the three religions in order to find common ground and mutual understanding.
The documentary’s scope is universal and relevant to international audiences as it transcends boundaries and cultures.

Production Stage
The necessary research has already been conducted.
A few filming days have already been carried out.

Secured Finance              
Producer’s investment (out-of-pocket): 12,000 Euros
Required Finance:         141,000 Euros
Estimated length:         60 minutes

English Trailer:              https://vimeo.com/102865150

Producer
Mr. Moshe Alfi has produced numerous documentaries, TV programs and web-series. He is highly interested in religious, current affairs, political and historical topics.

5o Years – 50 Faces


5o Years – 50 Faces
50 years have passed since the Six Days War (1967) when a part of the Ancient City of Jerusalem and the Western Wall have returned to Jewish control after 2000 years.
The documentary unveils 50 fascinating testimonies of the Battle over Jerusalem which lasted for three days during that war. Those 3 eventful days have ultimately shaped history, politics and geography of the whole Middle East, and consequently of the whole world. The moving testimonies, many of them are revealed for the first time, are given by Jews, Muslims and Christians, men and women, children and adults (at the time), right-wing and left-wing supporters, civilians and soldiers, religious and non-religious, Israeli and foreigners in Israel, in order to compose a unique and unifying mosaic of universal stories.
The film includes interviews, archive footage and animation which inspire thinking differently and challenges past conceptions.
The goal is to create one film incorporating these characters and to intertwine them to one cinematic experience.   The stories are divided to three categories: the days before the war, the three days of battle, and the war’s aftermath. Each one of the characters shares his or her personal experiences and shed a new light on the complex reality.  The characters speak in their native language so the film includes Hebrew, Arabic, English and Russian.
The interviews complement each other, and “pass the torch” from one interviewee to the next.
 
Cross Media Elements
The interviews can also be incorporated in a transmedia project in which the stories can be explored and developed even further.
 
 Production Stage
Up until now, 23 interviews have been filmed and 20 have been edited and showcased during a unique exhibition in the prestigious Tower of David Museum, Jerusalem.
More filming days and further editing is required.
Comprehensive research which included 100 interviews has also been conducted.  It can also be expanded in order to locate Germans who can also contribute to the film’s international mosaic.    
 
Committed Funding Partners
Tower of David Museum, Jerusalem
The Jerusalem Film and Television Fund
The Jerusalem Foundation
Total secured funding (which has already been used): 94,000 Euros
 
Required funds:             73,000 Euros.

Estimated length:         60 minutes
 
Producer
Moshe Alfi’s family, the film’s director and producer, has lived in Jerusalem for 15 generations. He has filmed Jerusalem and its distinctive streets for over two decades. He was one year old when the war erupted, and his dad left his home to join the army. Through his eyes, and the eyes of the diverse interviewees, Jerusalem is revealed in a new light, which also provides a glimpse enabling audiences worldwide to understand the beauty and complexity of Jerusalem.
Mr. Alfi has produced numerous documentaries, TV programs and web-series.

The Samaritans


The Samaritans
The Samaritans (Shomronim) are often mistaken for Jews. But they are not.
For 3,600 years, the Samaritan’s tradition and religion have almost been frozen in time and preserved in a time capsule. They trace their origin back to the ancient Tribes of Israel which have lived in the Shomron area in the Land of Israel and have never left it since they have entered it after leaving the biblical Egypt. For instance, the Samaritans have the most ancient and complete Torah book in the world.
The Samaritans have experienced many trials and tribulations. There are records of 1.2 million Samaritans in the 4th century AD, in comparison to 141 Samaritans in the beginning of the 20th century. Thanks to the support of Yitzhak Ben Zvi, Israel’s second president, their number has steadily grown to 800 people in 2018.
The film is a journey to the world of preserving ancient tradition, religion, culture, rituals and beliefs. They also have their own language, writings and poetry. Its believers act according to these ancient guidelines in the third millennium while facing ongoing challenges and conflicts. They are constantly torn between their wish to devotionally preserve an ancient tradition in the face of the rapidly changing world around them.
They are also torn between countries: their believers who reside in the city of Holon are considered Israeli, whereas in Mount Gerizim close to Nablus in the West Bank they are considered citizen of the Palestinian Authority in every aspect. They completely depend on both governments and have to navigate carefully between them in order to survive.
They are also torn between their wish to marry within their Samaritan community and their wish to grow by bringing non- Samaritan wives to their community.
The film unfolds the journey of several characters with the Samaritan community in order to experience its deep religious and spiritual world on the one hand, while unfolding its numerous challenges and conflicts on the other hand. It will show their daily battle to survive while wishing to grow in numbers against all odds.
The film also reveals the rituals during the Day of Atonement and three pilgrimage festivals (Sukkot, Passover, and Shavuot)
 
Production Stage
Research has been conducted and the main characters have been located and have consented to be filmed.
The first filming days are planned for October 2018 in Israel, and during November 2018 in New York and Cincinnati, USA, where there flourishing Samaritans communities.    

Estimated Length       
60 minutes

Committed Funding Partners
The New Fund for Cinema & Television, Israel
Yeshiva University, New York
Total secured funding: 36,000 Euros
 
Required Funds           
 96,000 Euros
 
 Producer
Moshe Alfi’s family, the film’s director and producer, has produced numerous documentaries, TV programs and web-series. He is highly interested in religious, current affairs, political and historical topics.